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Emotion Marketing: The Hallmark Way of Winning Customers for Life
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To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
• How emotion works to cement customer loyalty
• The 3 Emotional E’s—Equity, Experience, and Energy
Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
DESCRIPTION:
Binding: Hardcover
EAN: 9780071364140
ISBN: 0071364145
Label: McGraw-Hill
Manufacturer: McGraw-Hill
Number Of Items: 1
Number Of Pages: 247
Publication Date: 2000-12-30
Publisher: McGraw-Hill
Studio: McGraw-Hill
SIMILAR ITEMS:
• Emotional Branding: The New Paradigm for Connecting Brands to People (Updated and Revised Edition)
• Hallmark: A Century of Giving
• When You Care Enough: The Story of Hallmark Cards and Its Founder
• Selling the Invisible: A Field Guide to Modern Marketing
• Emotional Value: Creating Strong Bonds with Your Customers

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